The sustainable beauty products is a global market with a variety of products to choose from. These include hair care, skin care, makeup, and bath & body.
The market is booming and has many opportunities for entrepreneurs. This industry is anti-cyclical, meaning that consumers will still purchase luxury items in a downturn.
Skin Care
Skin care products are used to keep the skin healthy and radiant. These products are available in many different forms, including creams, lotions, and toners.
These products help to moisturize the skin, brighten it, and remove blemishes. They also help to reduce oil production, dark circles, tan, and wrinkles.
As a result, the skincare industry is booming globally. The market for these products is expected to grow at a compound annual growth rate of 4.3% from 2022 to 2030.
The beauty industry is changing due to an increasing focus on wellness and mindfulness. This trend is impacting consumer expectations for personal care products, as well as the way they shop and purchase them.
Hair Care
Hair care products are used to keep the hair clean, soft and shiny. They include shampoos, conditioners, and styling products.
They can be liquid or powdered, and can also come in aerosol form or even in a gel or cream. They all remove dirt, oil and other things from the hair.
There are a lot of different specialty shampoos, such as anti-dandruff and anti-lice products. There are also many specialty conditioners.
The market for hair care has grown rapidly over the years. There are a variety of industry-specific trends and macroeconomic factors that have driven the growth of this segment.
The global hair care market is expected to witness significant growth during the forecast period. Key market drivers for this market are booming fashion & personal care industries, geriatric population, and increasing awareness among consumers about hair hygiene.
Makeup
The beauty industry is a billion-dollar-per-year business that includes skin and hair care products, cosmetics and toiletries. The global market is worth $380.2 billion and in the United States alone, it generates $49.2 billion per year.
The products in this category range from face and eye makeup to fragrances, nail polish, hand sanitizer, baby products, perfumes and bath oils. The market for cosmetics is a growing one and consumers continue to spend more money on them than ever before.
When creating a new product for your brand, be sure to consider the customer and their needs. For example, Leslie from Vive, a skincare brand, is careful not to hinge her brand’s entire product line on a particular trend because it could die out as quickly as it was born.
The internet has become a key distribution channel for beauty brands, with eCommerce sales outpacing general web sales in 2017. Brands are leveraging virtual and augmented reality, color-picker apps, and online consultations to boost their online sales.
Bath & Body
Bath & body products are essential to people’s daily self-care routines. They include both day-to-day products necessary for personal hygiene and luxury self-care products that make people feel confident in their bodies.
This segment is a great opportunity for beauty industry manufacturers to capitalize on the shift in consumers’ preferences and buying patterns as they extend skincare practices into the body, and take control of their health. These trends are expected to boost the global bath & shower products market between now and 2025.
Consumers are turning to waterless washing and bring-your-own-water formats as a way to cut back on their utilities costs. The trend also helps protect the environment by reducing fuel emissions and waste.
Some people approach their bath & body collection as a closet full of fragrances that they rotate through, just like their wardrobe. These people are known as collectors, and they’re a part of the Bath & Body Works fan base that stretches deep into the world of YouTube and social media.
